Family ENTERTAINMENT Bowling Center
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What is an FEC?
An FEC, or Family Entertainment Center, is built for the entire family. They are intended to offer your customers a full entertainment experience. FEC’s feature several different revenue generators in the same location. This means that your customers could walk in with the intention of bowling a game, and end up eating a pizza, bowling a couple of games, spending an hour in the arcade, hanging out in a soft play area, and playing laser tag (quasar). These centers thrive on family events, birthday parties, and weekend open play. Our Cutting-edge FEC models are proving their success through incredible profit trends and growing popularity. Our experience in the FEC market will prove to be invaluable if you are ready to think outside the box and build bowling’s future.
What is an FEC?
FEC’s ideally balance their profit centers, meaning that no profit center dominates the others. When a customer walks in, they should see a variety of different revenue generators at which they could participate in. By giving the customer several options, FEC’s cater to a wider range of people and ensure return trips to the center. This particular center focused on a 1950’s theme, complete with a hotrod car for a DJ booth, fully themed sidewalls, and a 50’s style diner to complete the look. The interior is colorful, exciting and stimulating, which, means the birthday parties are a hit and families want to return week after week.
The FEC incorporated some extremely valuable additions to the traditional model, ensuring that there is something for everyone. A six lane private party room encourages plenty of corporate and group rate revenue, while a sports bar with a full menu is a total separate profit center. There is a billiards area, a full arcade with redemption-based games, and even a laser tag area. The seating in the bowling area features our wakeboard table with detached seating, allowing 6-8 people to gather around one table with plenty of room for food and beverage. For larger groups, two tables can easily be pushed together to accommodate up to 18 people.
A Premium lighting and sound package is augmented by customized masking units featuring New York Themed images. On several pairs of lanes, US Bowling’s MediaMask allows new customers to watch music videos, sports, or television on 150” projection screens.
Family ENTERTAINMENT at its Finest